Increasing readership and revenue through an online audience

DVV Media Case Study

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DVV Media International is a publishing company that owns and delivers a number of B2B magazines across Europe. With a noticeable decline in print sales, the various publication editors are turning their attentions toward online publishing to create additional readership and revenue.

The Challenge

While DVV Media are recognised experts within the transportation world when it comes to print publications, the skills required to drive forward a digital presence are bespoke, specialised and hard to find in a single profession, let alone one from a different media.

The Approach

Our association with DVV Media began with us understanding not only

The Solution

Website design, development and the planning of an online marketing strategy are all desirable skills when managing a website, especially if you want to use it to generate revenue. The solution was for DVV Media to reserve a budget across these disciplines and focus on delegating specialist tasks to those that know how to do it and, most importantly, do it well. Enter Bournemouth Digital...

Having identified the high priority periodicals that would benefit from some immediate quick wins, we looked at what these could be, the work involved and then on to planning how we would implement them. From making the registration process easier, to migrating on to a quicker and more robust server, the changes we have made are both visible to the front end user and behind the scenes, to improve the overall experience.

Our workshops in particular are what set us apart from other digital agencies. These sessions are a chance for us to gain not only an understanding and appreciation of where you want to be, but also a respect for how and what you currently do, so we can fully consider this when proposing any changes.

These sessions are a chance for us to be educated. We listen, we learn and together we help merge and synergise two very different worlds.

Moving a print publication on to an online edition means not only opening your brand up to a new, digital audience, but also leading your current fan base into a new media. We are compassionate when creating something that will not only be fresh and attractive to new eyes, but also familiar and trusted by those faithful to your product already.

Efficient ways to gauge a reaction before committing fully is to arrange for either user testing or market research to be carried out to gain feedback. We fully manage this process from conception through to analysis, by arranging user workshops, creating thought provoking questionnaires and assessing the answers given.

We have approached this in a series of emails, phone calls, face to face meetings and also half-day group workshops where we have scoped out and really understood each sector of the organisation.

When a requirement is identified, an experienced digital strategist will help the editors and marketers feel out any pitfalls with doing the proposition online, typically suggesting the best way of getting the results the client wants, that will work in a digital environment.

A skilled website designer will put

A certified Wordpress developer is assigned to the project, bringing the designs to life. Pages typically need to be editable by the client, so areas where copy and images will change are identified and added to wordpress. Bespoke features, if applicable will need to be programmed in before passing over to the client for review.

This essential support aspect of our service enables open communication between our technical and creative teams, translating terminology and processes into terms understood by those new to the digital world. We supply some cloud machines to DVV, which contain website code across a scalable server infrastructure. This means the site can have high traffic and not fall over. It also means that the hardware and software development are all in-sync, as they are all maintained under the same roof.

Looking to the Future

Our ongoing relationship with DVV Media means we are constantly on-hand to offer knowledge and guidance on any of their publications, creating a project portfolio focused solely on elevating their digital presence and increasing their online revenue across all brands.

If you would like to know more about how Bournemouth Digital have worked with DVV Media and how we can apply the same methods to help improve and develop your digital strategy, establish your online presence and strengthen this revenue channel please contact us using the details below.